3M Automotive Innovation Center
Livonia, Michigan
Client Challenge
3M Automotive wanted to transform its lobby into a three-dimensional, face-to-face marketing experience, which would engage the visitor in the legacy and potential of 3M technology.
Strategic Solution
Emphasizing the 3M brand, H.B. Stubbs Companies designed lobby elements to engage visitors and direct them to the “Gateway to the World of 3M” product showroom. Within the showroom, communication of 3M's “Century of Innovations" continues through an interactive timeline, and a centerpiece, interactive vehicle cut-a-way highlights applications of 3M products in OEM vehicles. Not only does the transformed lobby/showroom command the interest of waiting visitors, it provides a stage for employees to inform prospects about the unique attributes of proprietary 3M technology.