Buick
PGA Tour Mobile Program
Client Challenge
Buick was to be a sponsor of the PGA tour, but needed an efficient method for transporting its show properties to the tournaments, as well as to other sporting events and to dealerships – totaling about 80 locations per year. In addition, Buick wanted the transport vehicles to be “traveling billboards,” promoting the brand during transport and on-site.
Strategic Solution
H.B. Stubbs Companies solution was to outfit two semi-tractor/trailer vehicles to efficiently load and unload the exhibit properties, and wrap each vehicle in original, highly engaging, long-lasting graphics strongly tying the Buick brand to targeted lifestyles, such as golf. As a result, the transport vehicles are successfully generating millions of additional positive brand impressions each year.