Buick
Lucerne Technology Gallery
Client Challenge
Buick wanted an auto show display which would be used at five major shows to showcase Lucerne’s sophisticated technologies and innovations. The display needed to be a product-based centerpiece display with a certain “wow” factor; include an integrated turntable for live presentations; and personify and demonstrate of its theme: “Beyond Precision.”
Strategic Solution
H.B. Stubbs Companies created the Buick Lucerne Technology Gallery, fulfilling each of Buick’s needs and going a step further. First, to draw the attention of attendees, the exhibit featured a large video LED wall with choreographed music. Next, a turntable rotated with a presenter-controlled, LED video, which took the attendee inside and under the “skin” of the vehicle to experience the technologies. Then the attendee was invited for a personal walk through the vehicle’s “cubed” cutaways, with both video and written passages for explanation. Finally, the gallery provided the visitor with a demonstration of “the art of precision”: multiple LCDs on a back-wall gallery featured an artistically imaged vehicle depicting precision through a slow dissolution into its many different technological components.