Chevrolet
Olympic Torch Relay 2002
Client Challenge
Chevrolet was sponsoring a celebration tour to precede the Salt Lake City 2002 Olympic Torch Relay which traveled through 65 cities in 65 days. For its Chevrolet City Celebration, the company needed a mobile-tour package – an inspiring environment that could be set-up and torn-down within three hours each.
Strategic Solution
To provide this mobile-tour package, H.B. Stubbs Companies created a turnkey design and build-out of a 53-foot double-expandable trailer – with attached tenting for outdoor exhibit space. The mobile exhibit, which provided interactive displays, local sponsorship support on route and a press venue, covered nearly 14,000 miles and reinforced sponsor brands to more than 137 million people.