General Dynamics
AUSA Winter Symposium,
Fort Lauderdale
Client Challenge
The three business units (Land Systems, Ordinance & Tactical, Armament & Technical Products) of General Dynamics Combat Systems needed a display arrangement for products ranging from 67-ton combat vehicles to three-ounce ammunition; encompassing lethal and non-lethal weapons, sensing devices for command and control, biological and chemical warfare gear, and robotics. The challenge was to display all the products in an 80x110-foot exhibit space while maintaining a professional, organized look.
Strategic Solution
H.B. Stubbs Companies designed an exhibit for General Dynamics Combat Systems which would be functional and interchangeable between the three programs in a combined exhibit space. The properties were designed to be modular to allow their use in multiple configurations and for the display of a variety of products. Elements ranged from high counters, for visible presentations, to 12-foot towers with low bases and thin profiles, for business unit identification. As a result of the extensive modularity of the components, they have been utilized at corporate banquets, vehicle roll-out events, product/system demonstrations, and employee functions.