GMC Truck
Resource Center
North American International Auto Show,
Detroit
Client Challenge
GMC Truck’s challenge was to develop an Auto Show display that exuded “Professional Grade,” while including an area to showcase accessories and technology.
Strategic Solution
H.B. Stubbs Companies designed an exhibit for GMC Truck which incorporated a Resource Center into a section of the exhibit’s total 10,865 square foot space. In a dedicated 19x38-foot space, the Resource Center featured a product-overview video wall, an engine/transmission display, a color-selection wall sculpture, Yukon and Sierra showcases, and Professional Grade accessories. The exhibit also exuded “professional grade” through its designed use of high-quality materials and finishes throughout the entire space.