HP
CES 2007, Las Vegas

Client Challenge

HP wanted to enhance its leadership positions at CES 2007. HP’s primary goals were to showcase its portfolio of consumer products in various environments, create great customer experiences and increase leads significantly from last year.

Strategic Solution

H.B. Stubbs Companies worked closely with HP and its creative agency to develop cost effective, interactive customer experiences and product displays for the many different consumer products and solutions. In their 100x152 space, we focused on creating directional signage to add height without adding substantial costs allowing attendees to easily locate products of interest. A large portion of the booth was designed into a living space incorporating all of HP’s product lines. Leads at CES increased 30% over last year exceeding HP’s objectives. H.B. Stubbs Companies played a key role in helping HP keep costs down and leverage existing program elements by implementing its core service model and partnering with other HP suppliers.