Oxy Acne Solution
Dew Sports Action Tour
Client Challenge
Oxy Acne Solution was looking for a partner to team with its marketing agency to develop, construct and manage a strongly branded event-marketing exhibit for a five-city, extreme-sports tour.
Strategic Solution
With an extreme focus on teens, H.B. Stubbs Companies designed and fabricated a two-level, 600-square-foot OXY PARTY PAD helping to position Oxy Acne Solutions as a “lifestyle brand” rather than a medicine. Through interactive games, samples, refreshments and other props, teens were drawn to the exhibit, then directed to an autograph desk, a green screen to get their own extreme sports magazine cover, or to an LCD monitor to view extreme sports highlights. It was designed as an area in which teens could “hang” – and the results were exactly that.