Panasonic 103" Plasma HDTV Tour
Nationwide
Client Challenge
Panasonic was looking for a way to make their products available to the every day consumer that might not otherwise experience their technology, specifically the world’s largest Plasma TV, the 103” Plasma HDTV.
Strategic Solution
H.B. Stubbs Companies created displays and provided installation of a nationwide, multi-city tour featuring Panasonic’s line of high definition Plasma TVs including their 103” Plasma HDTV − the world’s largest Plasma TV.
The tour appeared in high traffic locations across the United States. Each venue was different in size and scope, which required a very flexible design. The exhibit required quick setup, the ability to conform to difficult to reach sites and challenging setup conditions.
The tour also featured a series of home vignettes making Panasonic’s products available to the every day consumer. When the consumer walked up to the event, they were approached by a Panasonic Plasma Concierge expert who was able to answer consumers’ questions and give advice on choosing the right kind of flat panel display for their specific needs. The consumer was able to experience how each product would look in their home by sitting in the home vignettes. Featured in the display are Panasonic’s full line of industry-leading Plasma TV’s including the 37”, 42”, 58”, the recently debuted 1080p 65”, and the 103” model, the world’s largest Plasma TV.