Pontiac
North American International Auto Show,
Detroit

Client Challenge

Pontiac wanted an auto show display for NAIAS which would integrate with its current advertising campaign.

Strategic Solution

The Pontiac exhibit created by H.B. Stubbs Companies featured simple, bold architecture and “rock show” lighting effects. The advertising campaign was reinforced through large-scale graphic-mural walls produced from current ad artwork. In addition, H.B. Stubbs Companies designed the exhibit in a red, black and silver color scheme to maintain Pontiac’s traditional mysterious, edgy look.

consumer shows