Target
Vespa Guerilla Marketing Mobile Tour
Client Challenge
Although Target was already sponsoring a number of events, it wanted to enrich its presence with cost-effective guerilla promotions.
Strategic Solution
Through creative ideation and planning, H.B. Stubbs Companies added a highly visible branding element to Target events, as well as unexpected excitement for both consumers and employees – by staging drive-throughs of a fleet of brightly colored and highly branded Vespa scooters – all driven by local celebrities. Not only did this help Target create a buzz around its planned events in high foot-traffic areas, H.B. Stubbs Companies was able to take the cost out of featuring the Vespa fleet through centralized management of logistics and maintenance.