UTStarcom
ITU Telecom World, Geneva

Client Challenge

UTStarcom wanted a flexible exhibit environment which would promote its brand internationally to both large and small global business, while demonstrating a forward thinking technology company proud of China’s culture.

Strategic Solution

H.B. Stubbs Companies designed a system of interactive, modular elements focusing on targeted clients; engineered the components to be produced worldwide; and developed an event marketing program with measurable brand application—enabling company management to set data points and providing data gathering methods to identify Return On Investment.

trade shows